Systematic gold savings made simple, save monthly, buy jewellery at maturity with bonus benefits
Gold has been the preferred savings instrument for Indian families for generations. But buying gold jewellery in one lump sum can strain your finances, especially with gold prices touching record highs in 2026. A Gold SIP (Systematic Investment Plan) at a jewellery store solves this problem by letting you save a fixed amount every month and convert your accumulated savings into jewellery at the end of the plan.
Londe Jewellers Gold & Diamonds offers a Monthly Gold Savings Plan that makes gold ownership accessible, disciplined, and rewarding. Whether you are saving for a wedding, a festival buy, or simply building wealth, this guide explains everything about how Gold SIP works and why it might be the smartest way to buy gold.
How Does Gold SIP Work at a Jewellery Store?
A Gold SIP at a jeweller like Londe Jewellers Gold & Diamonds works on a simple principle: you deposit a fixed monthly amount over a set period (typically 11 months). At the end of the plan, the jeweller adds a bonus amount (often equivalent to one month's instalment). You can then use your total accumulated amount, deposits plus bonus, to buy gold jewellery from the store.
Step-by-Step Process
Enrol: Choose a monthly instalment amount (e.g., Rs. 1,000, Rs. 2,000, Rs. 5,000, Rs. 10,000 or more) and register for the plan at any Londe Jewellers Gold & Diamonds store.
Pay monthly: Deposit your fixed instalment every month for 11 consecutive months. Payments can be made in-store or through supported digital methods.
Receive bonus: After completing 11 instalments, Londe Jewellers Gold & Diamonds adds a bonus amount equivalent to one month's instalment to your account.
Let us see how a Gold SIP at Londe Jewellers Gold & Diamonds works with different monthly amounts:
Monthly Instalment
Duration
Your Total Deposits
Bonus (1 Month)
Total Available for Buy
Effective Return
Rs. 1,000
11 months
Rs. 11,000
Rs. 1,000
Rs. 12,000
~9.1% bonus
Rs. 2,000
11 months
Rs. 22,000
Rs. 2,000
Rs. 24,000
~9.1% bonus
Rs. 5,000
11 months
Rs. 55,000
Rs. 5,000
Rs. 60,000
~9.1% bonus
Rs. 10,000
11 months
Rs. 1,10,000
Rs. 10,000
Rs. 1,20,000
~9.1% bonus
Rs. 20,000
11 months
Rs. 2,20,000
Rs. 20,000
Rs. 2,40,000
~9.1% bonus
Note: The bonus effectively gives you a 9.1% return on your deposits (1/11), which is better than most savings accounts. Additionally, if gold prices rise during the plan period, you benefit from the gold price appreciation when you make your buy at the current rate. Actual terms may vary, please confirm at the store.
Gold SIP vs Other Gold Investment Options
There are many ways to invest in gold in India. Here is how a jeweller Gold SIP compares to other popular options:
Parameter
Gold SIP (Jeweller)
Gold ETF
Physical Gold (Coins/Bars)
Sovereign Gold Bond (SGB)
Minimum Investment
Rs. 500-1,000/month
~Rs. 500 (1 unit)
Price of 1g gold (~Rs. 8,500+)
1 gram (Rs. 8,500+)
Returns
Bonus (~9%) + gold appreciation
Gold price appreciation
Gold price appreciation
2.5% interest + gold appreciation
Physical Gold Received
Yes, jewellery of your choice
No (paper/digital)
Yes, coins/bars
No (digital, redeemed in cash)
Making Charges
Applicable on jewellery
Expense ratio (~0.5-1%)
Small premium over spot price
None
Lock in Period
11 months
None
None
5 years (8-year maturity)
Liquidity
Converted to jewellery at maturity
High (sell anytime)
High (sell to any jeweller)
Moderate (after 5th year on exchange)
Storage
No storage needed until buy
No storage needed (digital)
Locker/safe required
No storage needed (digital)
Tax on Gains
3% GST on jewellery buy
12.5% LTCG after 1 year
12.5% LTCG after 2 years
Tax free on maturity
Best For
Those planning jewellery buy
Short term gold exposure
Those wanting physical metal
Long term investors (5-8 years)
Benefits of Gold SIP at Londe Jewellers Gold & Diamonds
Disciplined savings: A fixed monthly commitment ensures you consistently save towards your gold buy without the temptation to spend elsewhere.
Free bonus: The bonus instalment from the jeweller is essentially free money, an immediate return of approximately 9.1% on your deposits.
Budget friendly: Start with amounts as low as Rs. 1,000 per month. There is no need to arrange a large lump sum for your jewellery buy.
Flexibility in buy: At maturity, you can choose any jewellery from the entire Londe Jewellers Gold & Diamonds collection, gold, diamond, or silver.
No market timing: You do not need to worry about when to buy gold. The SIP approach spreads your investment over time.
Wedding planning: Gold SIP is ideal for families planning weddings. Start a plan 11 months before the wedding and have your jewellery budget ready with a bonus.
Festival purchases: Time your plan to mature before Diwali, Akshaya Tritiya, or Dhanteras for festival jewellery shopping.
Track Your SIP Better, Daily Gold Rate on WhatsApp
Join the Londe Jewellers Gold & Diamonds daily rate community. See 22K, 24K and 18K Nagpur rates every morning to track what your SIP balance is worth in jewellery. Free. No spam.
Londe Gold SIP vs Tanishq Golden Harvest vs Kalyan vs Bhima, 2026 Comparison
If you are comparing gold savings schemes across major jewellers in India, here is a side by side breakdown of how Londe Jewellers Gold SIP stacks up against the most well known national schemes (Tanishq Golden Harvest, Kalyan Jewellers Mahalakshmi/Smart Buy, Bhima Jewellers My Choice). All schemes operate on a similar 11 plus 1 model where the customer pays 11 monthly instalments and the jeweller adds an extra instalment as bonus at the end. The differences lie in flexibility, minimum amount, redemption rules, and local trust.
Feature
Londe Jewellers Gold SIP (Nagpur)
Tanishq Golden Harvest
Kalyan Jewellers Smart Buy
Bhima My Choice
Tenure
11 months plus 1 bonus instalment
11 months plus 1 bonus instalment
11 months plus 1 bonus instalment
11 months plus 1 bonus instalment
Minimum monthly instalment
Rs 1,000 (industry lowest)
Rs 2,000
Rs 1,000 (Smart Buy) / Rs 500 (some variants)
Rs 1,000
Bonus / discount at maturity
1 free instalment (approx 9.1% on deposits)
75% of one instalment as discount
Up to 1 instalment plus making charge discount
1 free instalment
Rate at maturity
Prevailing Nagpur rate on redemption day (no separate sell rate)
Tanishq rate on redemption day
Kalyan rate on redemption day
Bhima rate on redemption day
Redemption flexibility
Gold, diamond OR 925 silver jewellery from full Londe collection
Gold or diamond jewellery only
Gold or diamond jewellery only
Gold jewellery only (limited)
Early closure
Allowed after 6 instalments at prevailing rate, no penalty on deposits
37 plus years in Vidarbha, 1,00,000 plus families, 11,000 plus Google reviews 4.7 stars
Pan India, Tata trust
Pan India brand
Pan India (Kerala origin)
Gold exchange against SIP
0% deduction on hallmarked 22K and 24K (any jeweller origin)
5 to 8% deduction common
Deduction varies by purity assessment
Deduction varies
Why Nagpur Families Choose Londe Gold SIP Over National Schemes
Same rate for buy and exchange. National schemes use the jeweller's selling rate on redemption day. Londe applies the prevailing Nagpur rate uniformly for buying new gold AND for crediting any old gold you bring on top of your SIP balance, so you do not lose value to a buy or sell spread.
Wider redemption. Tanishq and Kalyan typically restrict redemption to gold or diamond jewellery. Londe allows the SIP balance to be redeemed against 925 sterling silver jewellery (through our sister brand ZIA) for gifting or daily wear purchases.
Vidarbha specific designs. A Nagpur family buying bridal jewellery wants Maharashtrian Vati mangalsutra, Thushi, Kolhapuri Saaj, Patlya. National chains stock pan India designs; Londe stocks the regional bridal vocabulary in depth.
Personalised service. A 1,00,000 plus family customer base means most Nagpur families have a known relationship at Londe. National scheme servicing happens through call centres.
Read the complete gold buying guide for Nagpur for what to verify before any major buy, including BIS hallmark, HUID, and itemised billing, all of which apply to your SIP redemption buy.
Gold SIP (Systematic Investment Plan) at a jewellery store is a monthly savings scheme where you deposit a fixed amount every month for a set period (usually 11 months). At the end, the jeweller adds a bonus instalment (typically one month's amount), and you can use the total to buy jewellery. It is a disciplined way to save for gold purchases without a large one-time expense.
What is the minimum monthly amount for Gold SIP at Londe Jewellers Gold & Diamonds?
You can start a Gold SIP at Londe Jewellers Gold & Diamonds with a monthly instalment as low as Rs. 1,000. Higher amounts like Rs. 2,000, Rs. 5,000, Rs. 10,000, and Rs. 20,000 per month are also available. The more you save monthly, the larger your jewellery buy at maturity. Visit our stores or contact us for current plan options.
What happens if I miss a monthly instalment?
Missing instalments may affect your eligibility for the bonus amount. The specific terms vary, so we recommend paying all instalments on time. If you face difficulty, visit the store to discuss options. In most cases, you can still use your deposited amount towards jewellery buy even if the plan is not fully completed, though the bonus may not apply.
Can I get a cash refund instead of buying jewellery?
Gold SIP plans at jewellery stores are designed for jewellery purchases, not cash refunds. The bonus is provided as an incentive for buying jewellery from the store. The accumulated amount must be used to buy jewellery from Londe Jewellers Gold & Diamonds. Please read the terms and conditions carefully when enrolling.
Is Gold SIP better than buying gold all at once?
Gold SIP offers two key advantages: first, the bonus instalment gives you approximately 9.1% extra value. Second, it removes the burden of arranging a large lump sum. However, if gold prices drop during your plan period, you would have been better off buying at the end. For most people, the disciplined savings habit and the bonus make Gold SIP a smart choice.
Can I buy diamond or silver jewellery with my Gold SIP maturity amount?
Yes, at Londe Jewellers Gold & Diamonds, your Gold SIP maturity amount can be used to buy any jewellery from our collection, gold, diamond, silver, or platinum. This gives you complete flexibility to choose pieces that match your needs, whether it is a gold necklace, diamond ring, or silver anklets.
How is Gold SIP different from Gold ETF?
Gold SIP at a jeweller is a savings scheme that results in physical jewellery, with a bonus from the jeweller. Gold ETF is a financial instrument traded on stock exchanges that tracks gold prices, you never receive physical gold. ETFs offer liquidity but no bonus. Gold SIP is better if you plan to buy jewellery; ETFs are better for pure financial investment in gold.
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