By Londe Jewellers — Most Trusted Jeweller of Vidarbha since 1989
Gold is not just jewellery in India — it is culture, wealth, emotion, and inheritance rolled into one. In Nagpur alone, hundreds of crores of rupees worth of gold jewellery changes hands every year, driven by weddings, festivals, investments, and daily gifting. Yet despite the frequency with which Nagpur families buy gold, many buyers make costly, avoidable mistakes — overpaying on making charges, buying non-hallmarked gold, or failing to verify diamond certification.
This guide — written by the team at Londe Jewellers, Nagpur's most trusted jeweller for over 37 years — is the resource we wish every gold buyer in Nagpur had before they walked into their first jewellery shop. Whether you are buying your first piece, planning a bridal set, or looking to invest in physical gold, the principles here will save you money, protect you from fraud, and help you make confident decisions.
Gold purity is everything. A small change in purity — buying 20 karat gold labelled as 22 karat, for instance — can mean losing Rs 10,000 to Rs 40,000 on a single purchase. Here is how to protect yourself.
Gold purity is measured in karats (K) or fineness:
| Purity | Karat | Fineness | Common Use |
|---|---|---|---|
| Pure Gold | 24K | 999 | Gold coins, bars, not used in jewellery |
| Standard Indian Jewellery | 22K | 916 | Necklaces, bangles, wedding jewellery |
| Diamond-Set Jewellery | 18K | 750 | Rings, pendants, lightweight pieces |
| Lightweight Daily Wear | 14K | 585 | Occasional designs |
Most traditional Indian jewellery — particularly gold bought for weddings — is 22 karat (916 purity). If a shop offers you "24 karat jewellery," be sceptical. Pure gold at 24K is too soft for intricate jewellery designs and bends out of shape easily.
Since June 2021, BIS (Bureau of Indian Standards) hallmarking is mandatory for all gold jewellery sold in India. Every legitimate piece must carry:
The HUID is the most important element. You can verify any HUID at bis.gov.in in under 30 seconds. Simply enter the 6-digit code and the database will confirm the gold's purity, the hallmarking centre, and the jeweller's registration. Do this for every significant purchase.
At Londe Jewellers in Nagpur, every gram of gold we sell has been BIS hallmarked since well before it became mandatory. We have never sold non-hallmarked gold — because our customers' trust is worth more than any short-term saving.

Gold jewellery pricing is more complex than the rate you see on Google. Understanding all the components will prevent you from overpaying.
The gold rate is the per-gram price of pure gold, benchmarked by the India Bullion and Jewellers Association (IBJA). You can check the official IBJA rate at ibja.co.in. In Nagpur, you can also check the current gold rate in Nagpur on our website, updated every morning.
As of early 2026, the 22K gold rate in Nagpur is approximately Rs 14,500 per gram (though this changes daily with global commodity prices). For a 25-gram necklace, the gold value alone would be approximately Rs 3.6 lakhs.
Making charges are the cost of craftsmanship — the labour and skill that turns raw gold into a beautiful piece of jewellery. These are calculated either as:
| Design Type | Typical Making Charge |
|---|---|
| Simple chains, plain bangles | 6–10% |
| Standard necklaces, rings | 10–18% |
| Intricate handmade designs | 18–25% |
| Antique / kundan / meenakari | 25–40% |
Always ask for making charges to be quoted separately before agreeing to any price. Some jewellers try to bundle making charges into a single "total price" — this makes comparison shopping impossible and hides any overcharging.
If your jewellery has gemstones, the stone weight and cost are charged separately. Gold-set with stones will have deductions made to the stone weight — you pay gold rates only on the net gold weight. Always ask: "What is the net gold weight of this piece, excluding stones?"
Jewellery carries 3% GST on the total value (gold + making charges). This is standard across India and should appear as a separate line on your invoice.
Total price = (Net gold weight × Day's gold rate) + Making charges + Stone charges + 3% GST
Example: A 15-gram 22K necklace with 12% making charges, no stones, at a gold rate of Rs 14,500/gram:
Any jeweller who refuses to give you this breakdown is someone to avoid.

Before you finalise any gold purchase in Nagpur, run through this checklist:

A complete Maharashtrian bridal gold set typically includes the Thushi, Chinchpeti, Kolhapuri Saaj, Mangalsutra, bangles, and earrings. This is a significant purchase — often the largest a family makes outside of real estate. For bridal jewellery in Nagpur, read our dedicated bridal jewellery guide.
Key bridal buying advice:
For daily-wear gold jewellery, consider:
If you are buying gold primarily as an investment:

Akshaya Tritiya is considered the most auspicious day to buy gold in Hindu tradition. In 2026, Akshaya Tritiya falls in May. Many jewellers, including Londe Jewellers, offer special collections and promotions during this period.
Note: Gold prices tend to rise slightly around Akshaya Tritiya due to increased demand. If budget is your primary concern, buying 2–3 weeks before may offer better rates.
The night before Diwali is the single highest-volume gold-buying day in India. Demand drives significant increases in footfall at all stores. If you plan to buy during Dhanteras, arrive early in the day. Custom orders placed well in advance ensure availability.
June–July and November–February are peak wedding seasons in Nagpur. Custom bridal jewellery orders typically need 6–8 weeks from order to delivery. If your wedding is in June, you should be ordering by April.
For the best gold rates and most relaxed shopping experience, visit during the post-Diwali lull (December) or between February and March before the pre-wedding buying rush. Jewellers are less busy, staff has more time for consultations, and some shops offer promotions during slow periods.

For anyone planning a large gold purchase 12–18 months in the future (a wedding, a significant anniversary gift, a milestone purchase), a Gold SIP (Systematic Investment Plan) is one of the smartest financial tools available.
How it works:
Benefits:
Londe Jewellers has been running Gold SIP plans in Nagpur for years. With 37+ years of operations and over 5 lakh customers, you are entrusting your monthly savings to a well-established, highly rated institution. Learn more about our Gold SIP plan in Nagpur.

At some point, you may want to exchange old or outdated jewellery for new designs. Here is how this works — and how to get the best value.
The exchange process:
Getting the best exchange rate:
At Londe Jewellers, we conduct XRF purity testing in front of every customer, and our valuation process is fully transparent.

Nagpur has hundreds of jewellery shops. Here is how to choose the right one for a significant purchase:
Verification signals that matter:
Why Londe Jewellers stands out:
Explore our full collection online or visit any of our four showrooms — Gokulpeth, Sitabuldi, Manish Nagar, and Nandanvan. Our consultants will answer every question before you spend a single rupee.
If you are also considering diamond jewellery, our dedicated diamond buying guide for Nagpur covers certification, the 4Cs, and how to choose the right diamond for your budget.

The gold rate in Nagpur changes daily based on international commodity prices and currency exchange rates. The most reliable source for today's rate is the IBJA (India Bullion and Jewellers Association), updated every morning. You can also check the current gold rate at Londe Jewellers — we update our rates daily to match market conditions.
Every BIS hallmarked gold piece has a 6-digit alphanumeric HUID (Hallmark Unique Identification Number) stamped on it. To verify: open the BIS Care app or visit bis.gov.in → click "Verify HUID" → enter the 6-digit code. The portal will confirm the gold's purity, the hallmarking centre, and the registered jeweller. This takes less than 30 seconds and is free.
Yes, making charges are often negotiable — they are the most flexible component of gold jewellery pricing. On standard designs, making charges typically range from 8% to 15%. On large purchases (especially bridal sets), it is reasonable to negotiate a 1–3% reduction or a flat discount. The gold rate itself is non-negotiable (it is market-determined), but making charges reflect the jeweller's business decisions.
22 karat gold (916 fineness) is the standard for traditional Indian jewellery — necklaces, bangles, mangalsutras, and bridal sets. It has a richer, deeper yellow colour and is softer, making it ideal for intricate hand-crafted designs. 18 karat gold (750 fineness) is 75% pure and is harder, making it preferable for diamond-set jewellery (rings, pendants, earrings) where durability and stone security are priorities. The price of 22K gold per gram is higher than 18K because of its greater gold content.
Gold has historically served as a reliable store of value in India, especially as a hedge against inflation and currency depreciation. Over a 10-year holding period, gold has typically delivered 8–12% annualised returns in INR terms. However, jewellery-as-investment has one key inefficiency: making charges of 10–25% represent an immediate loss on purchase that takes several years of appreciation to recover. For pure investment, gold coins, bars, or digital gold with lower making charges are more efficient. Gold jewellery makes the most financial sense when the purchase also serves a functional purpose — a wedding gift, a family heirloom, a piece you will wear and enjoy.

Londe Jewellers has been helping Nagpur families buy gold the right way since 1989. Visit any of our four showrooms or call us to speak with a jewellery consultant before your visit.
📞 Gokulpeth: +91-84460-90383 | 📞 Sitabuldi: +91-90755-12053 | 📞 Manish Nagar: +91-80101-48427
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