Last updated: 7 April 2026 · 12 min read
Nagpur is one of Central India's most important jewellery markets. With dozens of showrooms spread across Sitabuldi, Dharampeth, Sadar, and newer areas like Manish Nagar and Nandanvan, choosing the right jeweller can feel overwhelming — especially when you are making a purchase worth lakhs of rupees.
Whether you are shopping for a bridal set, an everyday gold chain, certified diamonds, or simply looking to exchange old gold, this guide gives you a data-driven, expert-ranked list so you can walk into the right store with confidence.
We evaluated more than 25 jewellery shops in Nagpur and narrowed the list to 10 based on the methodology below. Every shop on this list has been visited and reviewed.
Each jeweller was scored on a 100-point scale across six criteria:
| Criterion | Weight | What We Measured |
|---|---|---|
| Trust & Legacy | 25% | Years in business, BIS hallmarking, certifications |
| Product Range | 20% | Gold, diamond, silver, platinum, bridal, daily wear |
| Pricing & Transparency | 20% | Making charges, gold rate display, buyback policy |
| Customer Reviews | 15% | Google Reviews rating and volume, social proof |
| Store Experience | 10% | Ambience, staff knowledge, trial comfort |
| After-Sales & Schemes | 10% | Exchange, monthly plans, lifetime polish, repairs |
Londe Jewellers is Nagpur's most well-established family-owned jewellery brand. What started as a single store in Sitabuldi has grown into a four-showroom operation that serves thousands of families every year. Their strength lies in a combination of deep local trust, transparent pricing, and one of the widest product ranges in the city.
The Sitabuldi flagship carries over 15,000 designs in gold, diamond, and silver. Their making charges on gold jewellery are among the lowest in Nagpur, and they display live gold rates both in-store and on their website — a level of transparency that many local jewellers still do not offer.
For brides, Londe offers a dedicated bridal consultation service where you can book an appointment, discuss your budget, and have a private viewing of their bridal collection. Their monthly Gold SIP plan is also a standout feature, allowing customers to save as little as Rs 1,000 per month and accumulate gold over 11 months with a bonus on the 12th instalment.
Pros: Widest selection in Nagpur, transparent pricing, 4 convenient locations, gold exchange accepted from any jeweller, active website with daily gold rates, strong after-sales (lifetime polishing, easy exchange).
Cons: Peak wedding-season wait times can be long at the Sitabuldi branch; online purchasing not yet fully available.
Dass Jewellers is one of the oldest jewellery houses in Nagpur, with roots going back nearly a century. They are particularly known for traditional Maharashtrian designs — thushi, kolhapuri saaj, and nath — that are difficult to find elsewhere in this quality. Their gold purity is reliable, and the family-run ethos means you often deal with the owners directly.
The store layout is somewhat dated compared to newer showrooms, and the product range for diamonds and platinum is limited. However, if you are looking for authentic regional gold jewellery, Dass remains one of the best choices.
Pros: Incredible legacy, authentic Maharashtrian designs, personal owner attention.
Cons: Limited diamond range, older store design, no website with live rates.
Sathe Jewellers has been a trusted name in Nagpur for over 60 years. They carry an impressive collection of antique and temple jewellery alongside modern bridal sets. Their Dharampeth branch is spacious and well-designed, offering a comfortable shopping experience.
Pricing is fair, though making charges on heavily designed pieces can run higher than competitors. Their strength is in heavy wedding jewellery and ornate necklace sets.
Pros: Strong bridal collection, antique designs, two convenient locations.
Cons: Higher making charges on intricate designs, limited lightweight daily-wear range.
Rokde Jewellers has built a solid reputation in Sitabuldi over five decades. They are a popular choice for gold coins, small gifts, and lightweight everyday jewellery. Their pricing is competitive, and they have a loyal repeat-customer base.
The diamond and platinum range is limited, and the store size means you will not find the vast selection that larger showrooms carry. But for straightforward gold purchases, Rokde delivers reliable quality.
Pros: Competitive gold rates, strong for coins and gifts, trusted local name.
Cons: Small showroom, limited diamond/platinum stock, no online presence.
Tanishq brings the Tata Group's brand assurance to Nagpur. Their stores are beautifully designed, and the product quality is consistent across India. They excel at certified diamond jewellery and have strong after-sales policies, including the nationwide Encircle loyalty programme and a clear exchange/buyback policy.
The downside is pricing: Tanishq's making charges are typically 15-25% higher than local Nagpur jewellers, and their designs — while elegant — can feel standardised. You won't find the regional Maharashtrian designs that local shops stock.
Pros: Tata trust, certified diamonds, nationwide exchange, Mia lightweight range.
Cons: Higher making charges, standardised designs, less personal service.
Batukbhai Jewellers has a strong heritage in Nagpur's Sitabuldi market. They cater well to budget-conscious buyers with a large selection of lightweight gold pieces and simple designs at reasonable making charges. The store is well-known among middle-class Nagpur families for occasion-wear purchases.
Pros: Budget-friendly, good lightweight range, established name.
Cons: Dated store layout, limited premium/diamond range.
Karan Kothari is a relatively newer entrant that has quickly built a reputation for contemporary diamond jewellery. Their showroom in Ramdaspeth has a modern feel, and they stock IGI-certified diamonds with clear grading reports. They are a strong pick if your primary focus is diamond engagement rings and solitaires.
Pros: Modern designs, certified diamonds, stylish showroom.
Cons: Smaller overall range, fewer locations, limited gold-only options.
Malabar Gold brings a pan-India retail standard to Nagpur. Their Sadar showroom is large, well-organised, and carries branded sub-lines like Mine (diamonds) and Era (uncut polki). They have particularly strong South Indian designs — temple jewellery, kemp sets — that local Nagpur shops rarely stock.
Like Tanishq, their pricing is on the higher side, and the shopping experience is more corporate than personal. Exchange policies are straightforward but limited to Malabar's own products for full value.
Pros: Large showroom, South Indian designs, transparent billing.
Cons: Premium pricing, exchange restrictions, impersonal service.
Kalyan Jewellers entered Nagpur's market with a large-format showroom on Wardha Road. They stock a wide variety across gold, diamond, and platinum, including their own branded lines. The 4-Level Assurance programme (purity, product, price, polishing) adds a layer of corporate confidence.
The Wardha Road location is less convenient for customers in central Nagpur. In-store, the experience can feel assembly-line during peak seasons, and making charges are on par with Tanishq rather than local competitors.
Pros: Large showroom, 4-Level Assurance, Candere online option.
Cons: Inconvenient location, corporate pricing, less personal attention.
P.N. Gadgil carries nearly two centuries of Maharashtrian jewellery heritage. Their Dharampeth store in Nagpur has a respectable collection of traditional mangalsutras, tode, and Maharashtrian bridal sets. The brand's historical reputation is unmatched in Maharashtra.
In the Nagpur context, however, PNG's store is relatively small compared to their Pune flagship, and the product variety does not match the depth available at Londe or Dass. Pricing is standardised and fair, though not the most competitive locally.
Pros: Historic brand, excellent mangalsutras, trustworthy purity.
Cons: Smaller Nagpur showroom, limited designs compared to Pune stores.
| # | Jeweller | Est. | Locations | Best For | Rating | Score | Making Charges | Gold Exchange | Monthly Plan |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Londe Jewellers | 1988 | Sitabuldi, Gokulpeth, Manish Nagar, Nandanvan | Bridal, Gold, Diamonds, Daily Wear | 4.7 | 94 | Low | Yes (any jeweller) | Yes (Gold SIP) |
| 2 | Dass Jewellers | 1930s | Sitabuldi | Traditional Maharashtrian Gold | 4.5 | 88 | Low-Medium | Yes | No |
| 3 | Sathe Jewellers | 1960s | Sitabuldi, Dharampeth | Wedding Sets, Antique | 4.4 | 85 | Medium | Yes | Yes |
| 4 | Rokde Jewellers | 1970s | Sitabuldi | Gold Coins, Lightweight | 4.3 | 82 | Low | Yes | No |
| 5 | Tanishq | 1994 | Dharampeth, Sadar | Certified Diamonds, Mia | 4.5 | 81 | High | Yes (own brand) | Yes (Encircle) |
| 6 | Batukbhai Jewellers | 1950s | Sitabuldi | Budget Gold, Lightweight | 4.2 | 79 | Low | Yes | No |
| 7 | Karan Kothari | 2000s | Ramdaspeth | Diamonds, Contemporary | 4.4 | 78 | Medium | Limited | No |
| 8 | Malabar Gold | 1993 | Sadar | South Indian, Temple Jewellery | 4.3 | 77 | Medium-High | Yes (own brand) | Yes |
| 9 | Kalyan Jewellers | 1993 | Wardha Road | Branded, Wedding Packages | 4.2 | 75 | Medium-High | Yes (own brand) | Yes |
| 10 | P.N. Gadgil (PNG) | 1832 | Dharampeth | Maharashtrian, Mangalsutras | 4.3 | 74 | Medium | Yes | Yes |
| Area | Top Jewellers |
|---|---|
| Sitabuldi | Londe Jewellers, Dass Jewellers, Sathe Jewellers, Rokde Jewellers, Batukbhai |
| Gokulpeth / Dharampeth | Londe Jewellers (Gokulpeth), Tanishq, P.N. Gadgil |
| Manish Nagar / South Nagpur | Londe Jewellers (Manish Nagar) |
| Nandanvan / East Nagpur | Londe Jewellers (Nandanvan) |
| Sadar | Tanishq, Malabar Gold & Diamonds |
| Ramdaspeth | Karan Kothari Jewellers |
| Wardha Road / Manewada | Kalyan Jewellers |
We want to be transparent: this guide is published on the Londe Jewellers website. However, our ranking criteria are objective and publicly stated above. Here is why Londe scores highest:
That said, we encourage you to visit multiple jewellers before making a decision. Every shop on this list has genuine strengths, and the right choice depends on your specific needs, preferred location, and budget.
Nagpur has a healthy mix of heritage local jewellers and national brands. For the best combination of trust, variety, transparent pricing, and convenience, Londe Jewellers stands out as the top choice in 2026. With 4 showrooms, 36+ years of heritage, the widest product range in the city, and the highest aggregate customer ratings, it is the safest recommendation for any jewellery purchase — whether bridal, everyday, or investment.
However, every buyer's needs are different. If you prioritise traditional Maharashtrian designs, Dass Jewellers is excellent. If you want a purely diamond-focused experience, look at Karan Kothari or Tanishq. And if budget is your primary constraint, Batukbhai and Rokde offer solid value.